Kavi Guppta

I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts. I’ve learned that it doesn’t matter what industry I’m...

We are all involved in different interests, careers, and aspirations. Keeping informed is an important part of evolving your perspective, but also staying up-to-date. How I'm Informed is a look into the reading and learning habits of people from all walks of life.  Tom Coates is co-founder of Product Club,...

I never thought I’d have the pleasure of advising startups. It’s an honor because it means that the knowledge I’ve spent my entire career building will be put to good use on a completely new form of business. There’s a lot that I’m learning in my time as an advisor,...

Tony Haile, CEO of Chartbeat, wants to overhaul the web analytics industry. Haile is tired of the “black box style tricks, and smoke and mirrors” that plagues much of analytics and web measurement software in market today. He’s decided to make the entire efforts of his company’s measurement process open to...

We are all involved in different interests, careers, and aspirations. Keeping informed is an important part of evolving your perspective, but also staying up-to-date. How I’m Informed is a look into the reading and learning habits of people from all walks of life. Tweet me @kaviguppta if you know someone interesting who should be featured....

How I’m Informed is a look into the reading and learning habits of people from all walks of life. Tweet me @kaviguppta if you know someone interesting who should be featured. Lauren Hockenson is the Editorial and Social Media Manager at BitTorrent. She tweets regularly, and quite humorously, as @lhockenson. What is your daily...

Bart van Olphen wants to teach the world to cook fish without wrecking the planet. He picked an unorthodox but highly modern way to do that. Billed as the world’s shortest cooking show, his Bart’s Fish Tales is a collection of 15-second Instagram videos in each of which van Olphen makes...

We can all agree that the ALS #IceBucketChallenge was a roaring success. The ALSA says they’ve got about 1.9 million new donors to work with. Business and marketing teams the world over are wondering, “What’s our ice bucket challenge?” Of all the noise being written about what we can learn,...

I have the luxury of being able to travel and work at the same time. My current office is a setup in a sunny backyard of Perth, Australia. Last week it was a beach off the coast of Bali. To set up my travelling office, I had to make sure...