I'm a writer.

I'm so busy writing about unicorns, dinosaurs, and why manhole covers are round that I haven't added a brief and awesome bio to my Contently portfolio yet. I should absolutely do so now!

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Forbes

Why Marketers Struggle To Understand Analytics

I want to understand why marketers struggle with digital analytics. I’ve spent close to a decade helping companies navigate digital technology; and at the heart of my work, there has been an emphasis to properly measure and account for my efforts. I’ve learned that it doesn’t matter what industry I’m...

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Forbes

How I'm Informed With Tom Coates Of Product Club

We are all involved in different interests, careers, and aspirations. Keeping informed is an important part of evolving your perspective, but also staying up-to-date. How I'm Informed is a look into the reading and learning habits of people from all walks of life.  Tom Coates is co-founder of Product Club,...

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Forbes

Three Hard Things I've Learned About Advising Startups

I never thought I’d have the pleasure of advising startups. It’s an honor because it means that the knowledge I’ve spent my entire career building will be put to good use on a completely new form of business. There’s a lot that I’m learning in my time as an advisor,...

Tony article
Forbes

Hey Chartbeat, Here's How Web Analytics Needs To Change

Tony Haile, CEO of Chartbeat, wants to overhaul the web analytics industry. Haile is tired of the “black box style tricks, and smoke and mirrors” that plagues much of analytics and web measurement software in market today. He’s decided to make the entire efforts of his company’s measurement process open to...

Forbes

Conrad Hackett Of Pew Research Center: My Four Useful Strategies For Staying Focused

How I’m Informed is a look into the reading and learning habits of people from all walks of life. Tweet me @kaviguppta if you know someone interesting who should be featured. Conrad Hackett is a demographer at the Pew Research Center. He is an expert on international religious demography and how religion influences population...

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Forbes

Cap Watkins Of Etsy: Throw Away What Sucks, Keep What's Passable And Iterate On That

We are all involved in different interests, careers, and aspirations. Keeping informed is an important part of evolving your perspective, but also staying up-to-date. How I’m Informed is a look into the reading and learning habits of people from all walks of life. Tweet me @kaviguppta if you know someone interesting who should be featured....

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Forbes

Lauren Hockenson of BitTorrent: We Can Still Live In A World Where Privacy Is Achievable

How I’m Informed is a look into the reading and learning habits of people from all walks of life. Tweet me @kaviguppta if you know someone interesting who should be featured. Lauren Hockenson is the Editorial and Social Media Manager at BitTorrent. She tweets regularly, and quite humorously, as @lhockenson. What is your daily...

Bart van olphen fish tales article
Forbes

World's Shortest Cooking Show Uses Instagram To Promote Sustainable Fishing

Bart van Olphen wants to teach the world to cook fish without wrecking the planet. He picked an unorthodox but highly modern way to do that. Billed as the world’s shortest cooking show, his Bart’s Fish Tales is a collection of 15-second Instagram videos in each of which van Olphen makes...

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Forbes

Beyond The Ice Bucket, The Real Challenge Is New Donor Retention

We can all agree that the ALS #IceBucketChallenge was a roaring success. The ALSA says they’ve got about 1.9 million new donors to work with. Business and marketing teams the world over are wondering, “What’s our ice bucket challenge?” Of all the noise being written about what we can learn,...

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Forbes

The Essential Tech Tools For The Working Nomad

I have the luxury of being able to travel and work at the same time. My current office is a setup in a sunny backyard of Perth, Australia. Last week it was a beach off the coast of Bali. To set up my travelling office, I had to make sure...